Author: Ron Spencer Real Estate   December 27, 2014

The winter months can take a big chunk out of the number of buyers actively looking in the market, but the serious ones will stick around. Also, the number of properties that you are competing against declines during the winter. Here are few things you can do to help make your home more attractive during the winter and interesting to potential buyers.

Less Listings 

These can actually be postive for both you as the seller and the buyer because less listings means less competition for you.  Instead of the buyer going through 50 listings, it will be much easier for them to see your listing.  You’ll also be competing against not as many open houses, which could also give you an advantage. As a seller your goal is just to make sure your property is move in ready and don’t be afraid to really push your property.

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Comfort and Warmth 

Selling your house in December, January, and February will allow buyers to experience the efficiency of your HVAC system.  That is something you can’t evaluate in the spring or summer.  If you are showing the house, be sure to pump up the heat a couple degrees compared to normal.

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Maximize Room Lighting 

Rule number one is limit nighttime showings if possible, during this time of year daylight doesn’t last long.  Pull the curtains open, turn on all the lights you can to make your home shine.  A buyer doesn’t want to walk into a cold dark house in the winter, that is not comforting, or exciting.  Don’t forget to clean the windows!

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Emphasize conveniences

Is your home on a street that gets plowed often or next door to a school so that kids don’t have to wait in the cold for a school bus? Make sure to point out ways that your home makes it convenient to deal with inconvenient weather. This is also a good time to make sure your own driveway is clean and free of ice!

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Conclusion

Selling your home in the winter doesn’t have to be inconvenient. In fact, you might find it easier to sell your home. It can also help to have a professional agent on your side who knows the community, the market, and what buyers are looking for. If you are not ready for an agent then download our free selling guide.  Want to read more about Real Estate in the Winter? Check out our blog, Should You Buy a House in the Winter?

 

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